Digital Art Director

Role: art direction, web design, digital lead

Project: 2019 CHRISTMAS Campaign was focusing on “Better together” and "Give Meaning" to this holiday season. The goal was to create 

a family collage as the main narrative and make the site to be a one stop shop. 

Lead the digital creative across site, email marketing, and paid social. 

Presented high level concept to executive team with other cross channel creatives. Collaborated with marketing director, copy leads,

brand marketing, social media team to ensure business strategies and consistency across all platforms.